Before We Go Ahead Please Go Through this amazing Skool network video about Ux Design.
Before We Get in to The Designing App We must have Knowledge about Design Fundamentals and User Requirement and Product Feasibility with Specifications.
some of key points of user interface fundamentals highlighted below.
1. Know your user
“Obsess over customers: when given the choice between obsessing over competitors or customers, always obsess over customers. Start with customers and work backward.”– Jeff Bezos
Your user’s goals are your goals, so learn them. Restate them, repeat them. Then, learn about your user’s skills and experience, and what they need. Find out what interfaces they like and sit down and watch how theyusethem. Do not get carried away trying to keep up with the competition by mimicking trendy design styles or adding new features. By focusing on your user first, you will be able to create an interface that lets them achieve their goals.
2. Pay attention to patterns
Users spend the majority of their time on interfaces other than your own (Facebook, MySpace, Blogger, Bank of America, school/university, news websites, etc). There is no need to reinvent the wheel. Those interfaces may solve some of the same problems that users perceive within the one you are creating. By using familiar UI patterns, you will help your users feel at home.
3. Stay consistent
“The more users’ expectations prove right, the more they will feel in control of the system and the more they will like it.”– Jakob Nielson
Your users need consistency. They need to know that once they learn to do something, they will be able to do it again. Language, layout, and design are just a few interface elements that need consistency. A consistent interface enables your users to have a better understanding of how things will work, increasing their efficiency.
4. Use visual hierarchy
“Designers can create normalcy out of chaos; they can clearly communicate ideas through the organizing and manipulating of words and pictures.” – Jeffery Veen, The Art and Science of Web Design
Design your interface in a way that allows the user to focus on what is most important. The size, color, and placement of each element work together, creating a clear path to understanding your interface. A clear hierarchy will go great lengths in reducing the appearance of complexity (even when the actions themselves are complex).
5. Provide feedback
Your interface should at all times speak to your user, when his/her actions are both right and wrong or misunderstood. Always inform your users of actions, changes in state and errors, or exceptions that occur. Visual cues or simple messaging can show the user whether his or her actions have led to the expected result.
.
6. Be forgiving
No matter how clear your design is, people will make mistakes. Your UI should allow for and tolerate user error. Design ways for users to undo actions, and be forgiving with varied inputs (no one likes to start over because he/she put in the wrong birth date format). Also, if the user does cause an error, use your messaging as a teachable situation by showing what action was wrong, and ensure that she/he knows how to prevent the error from occurring again.
Once a user has become experienced with your interface, reward him/her and take off the training wheels. The breakdown of complex tasks into simple steps will become cumbersome and distracting. Providing more abstract ways, like keyboard shortcuts, to accomplish tasks will allow your design to get out of the way.
8. Speak their language
“If you think every pixel, every icon, every typeface matters, then you also need to believe every letter matters. ” – Getting Real
All interfaces require some level of copywriting. Keep things conversational, not sensational. Provide clear and concise labels for actions and keep your messaging simple. Your users will appreciate it, because they won’t hear you – they will hear themselves and/or their peers.
9. Keep it simple
“A modern paradox is that it’s simpler to create complex interfaces because it’s so complex to simplify them.” – Pär Almqvist
The best interface designs are invisible. They do not contain UI-bling or unnecessary elements. Instead, the necessary elements are succinct and make sense. Whenever you are thinking about adding a new feature or element to your interface, ask the question, “Does the user really need this?” or “Why does the user want this very clever animated gif?” Are you adding things because you like or want them? Never let your UI ego steal the show.
10. Keep moving forward
Grandpa Bud: If I gave up every time I failed, I would never have invented my fireproof pants! [Pants burn up, revealing his underwear] Grandpa Bud: Still working the kinks out a bit.
Design is a rather broad and vague term. When someone says "I'm a designer", it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer.
Design related roles span many industries, ranging from industrial design (e.g. cars, furniture) to the traditional print industry (e.g. magazines, publications), to the new media tech industry (e.g. websites, mobile apps). With the relatively recent influx of tech companies focused on creating interfaces for screens, many new design roles have emerged. Job titles like UX or UI designer are confusing to the uninitiated and unfamiliar even to designers who come from other industries.
Let's attempt to distill what each of these titles really mean within the context of the tech industry.
UX Designer (User Experience Designer)
UX designers are primarily concerned with how the product feels. A given design problem has no single right answer. UX designers tackle this challenge and explore many different approaches to solving a specific user problem. The broad responsibility of a UX designer is to ensure that the product logically flows from one step to the next. One way that a UX designer might do this is by conducting in-person user tests to observe one's behavior in the wild. By identifying verbal and non-verbal stumbling blocks, they refine and iterate to create the "best" user experience. An example project is creating a delightful onboarding flow for a new user.
"Define interaction models, user task flows, and UI specifications. Communicate scenarios, end-to-end experiences, interaction models, and screen designs to stakeholders. Work with our creative director and visual designers to incorporate the visual identity of Twitter into features. Develop and maintain design wireframes, mockups, and specifications as needed." - Experience Designer @ Twitter"
Deliverables: Wireframes of screens, Storyboards, Sitemap
Tools of the trade: Photoshop, Sketch, Illustrator, Fireworks, InVision
You might hear them say this in the wild:
"We should show users the 'Thank You' page once they have finished signing up."
UI Designer (User Interface Designer)
Unlike UX designers who are concerned with the overall feel of the product, user interface designers are particular about how the product is laid out. They are in charge of designing each screen or page with which a user interacts and ensuring that the UI visually communicates the path that a UX designer has laid out. For example, a UI designer creating an analytics dashboard might front load the most important content at the top, or decide whether a slider or a control knob makes the most intuitive sense to adjust a graph. UI designers are also typically responsible for creating a cohesive style guide and ensuring that a consistent design language is applied across the product. Maintaining consistency in visual elements and defining behavior such as how to display error or warning states fall under the purview of a UI designer.
"Concept and implement the visual language of Airbnb.com. Create and advance site-wide style guides." - UI Designer @ AirBnB
The boundary between UI and UX designers is fairly blurred and it is not uncommon for companies to opt to combine these roles.
Tools of the trade: Photoshop, Sketch, Illustrator, Fireworks
You might hear them say this in the wild:
"The login and sign up links should be moved to the top right corner."
Visual Designer (Graphic Designer)
A visual designer is the one who pushes pixels. If you ask a non-designer what a designer does, this is probably what comes to mind first. Visual designers are not concerned with how screens link to each other, nor how someone interacts with the product. Instead, their focus is on crafting beautiful icons, controls, and visual elements and making use of suitable typography. Visual designers sweat the small details that others overlook and frequently operate at the 4-8x zoom level in Photoshop.
"Produce high-quality visual designs — from concept to execution, including those for desktop, web, and mobile devices at a variety of resolutions (icons, graphics, and marketing materials). Create and iterate on assets that reflect a brand, enforce a language, and inject beauty and life into a product." - Visual Designer @ Google
It is also fairly common for UI designers to pull double duty and create the final pixel perfect assets. Some companies choose not to have a separate visual designer role.
"The kerning is off and the button should be 1 pixel to the left!"
Interaction Designer (Motion Designer)
Remember the subtle bouncing animation when you pull to refresh in the Mail app on your iPhone? That's the work of a Motion Designer. Unlike Visual Designers who usually deal with static assets, motion designers create animation inside an app. They deal with what the interface does after a user touches it. For example, they decide how a menu should slide in, what transition effects to use, and how a button should fan out. When done well, motion becomes an integral part of the interface by providing visual clues as to how to use the product.
"Proficiency in graphic design, motion graphics, digital art, a sensitivity to typography and color, a general awareness of materials/textures, and a practical grasp of animation. Knowledge of iOS, OS X, Photoshop and Illustrator as well as familiarity with Director (or equivalent), Quartz Composer (or equivalent), 3D computer modeling, motion graphics are required." - Interaction Designer @ Apple
An interaction designer is responsible for deciding how the menu should fan out. Credit: iOS Menu Concept by Jeremey Fleischer on Dribbble. https://dribbble.com/shots/1253976-iOS-Menu-Concept
Tools of the trade: AfterEffects, Core Composer, Flash, Origami
You might hear them say this in the wild:
"The menu should ease-in from the left in 800ms."
UX Researcher (User Researcher)
A UX researcher is the champion of a user's needs. The goal of a researcher is to answer the twin questions of who are our users andwhat do our users want . Typically, this role entails interviewing users, researching market data and gathering findings. Design is a process of constant iteration. Researchers may assist with this process by conducting A/B tests to tease out which design option best satisfies user needs. UX researchers are typically mainstays at large companies, where the access to a plethora of data gives them ample opportunity to draw statistically significant conclusions.
"Work closely with product teams to identify research topics. Design studies that address both user behavior and attitudes. Conduct research using a wide variety of qualitative methods and a subset of quantitative methods, such as surveys." - UX Researcher @ Facebook
UX designers also occasionally carry out the role of UX researchers.
Deliverables: User personas, A/B test results, Investigative user studies & interviews
Tools of the trade: Mic, Paper, Docs
You might hear them say this in the wild:
"From our research, a typical user..."
Front-End Developer (UI Developer)
Front-end developers are responsible for creating a functional implementation of a product's interface. Usually, a UI designer hands off a static mockup to the front-end developer who then translates it into a working, interactive experience. Front-end developers are also responsible for coding the visual interactions that the motion designer comes up with.
Tools of the trade: CSS, HTML, JavaScript
You might hear them say this in the wild:
"I'm using a 960px 12 column grid system."
Product Designer
Product designer is a catch-all term used to describe a designer who is generally involved in the creation of the look and feel of a product.
The role of a Product Designer isn't strictly well-defined and differs from one company to the next. A product designer may do minimal front-end coding, conduct user research, design interfaces, or create visual assets. From start to finish, a product designer helps identify the initial problem, sets benchmarks to address it, and then designs, tests and iterates on different solutions to it. Some companies that want more fluid collaboration within the various design roles opt to have this title to encourage the whole design team to collectively own the user experience, user research, and visual design elements.
Some companies use UX designer or simply designer as a catch-all term. Reading the job description is the best way to figure out how the company's design team divides the responsibilities.
"Own all facets of design: interaction, visual, product, prototyping. Create pixel-perfect mocks and code for new features across web and mobile." - Product Designer @ Pinterest
"I am looking for a designer"
This is the single most common phase I hear from new startups. What they are usually looking for is someone who can do everything described earlier. They want someone who can make pretty icons, create A/B tested landing sites, logically arrange UI elements on screen, and maybe even do some front-end development. Due to the broad sweeping scope of this role, we usually hear smaller companies asking to hire a "designer" rather than being specific in their needs.
After You have idea about your app. next step would be accomplishment of rough sketches and wire-framing for better understanding layout of app functionality and user interaction analogy.
About Wire-framing and prototyping tools found here.TOOLS here
Tutorial For Ui/UX Design in Photoshop
After WE Get Our First Design. We can Go For Low Fidelity Mock-up in Photoshop or Sketch.
Before We Start Our App Design We Will Download Our Resources for ios 9 Ui Kit.
You can Download Some Premium and Free Ui Kits Here .
after creating low fidelity mock-up screens and brainstorming ideas improved the user interface flow
with taking feedback from colleagues and experts about designs.
after improving app design for better mobility and user approach .we can make high fidelity mock up with ease, you can also make gif of interaction with cool animation .which showa forecast the userexp and ease of use in presentation before final deliverable s .
during The research About Client Searching and Marketing i have stumbled upon on this article Of Marco.
“How do I get more clients?”
It’s the question every consultant asks.
Why?
Because clients are the lifeblood of any consulting business.
Without clients, you can’t keep the lights on. Without clients, you can’t make payroll. Without clients, you can’t grow.
So how do you get more clients? There’s certainly no silver bullet. I wish I could write a blog post and say do “X” and you’ll have clients knocking down your door today, and for years to come.
Instead, getting new clients takes time, energy, and lots of effort. To get a steady pipeline of clients, you have to invest time into building relationships, networking, and marketing your consultancy.
In this post, I’ve covered 33 strategies you can use to get new clients. You may be familiar with some of these at a glance, but read through because I’ve included helpful advice, resources, and tools for each.
1. Ask for referrals, don’t wait for them
Okay, okay, I know…referrals are the most obvious and well-known way to get new clients.
However, too many consultants just wait for referrals to fall in their lap. After all, happy clients should spread your name, right? Most clients will, but sometimes clients are busy and won’t go out of their way.
Instead of waiting, open your email and find 2 happy clients, who haven’t sent you referrals yet.
You are going to email them rightnow asking for a referral. Seriously…do this.
Below is the email copy I used which worked really well. I opened by checking up on the client and then asking for a direct referral. Don’t beat around the bush or leave it open ended, and always keep it short.
Hi [Name],
How is [Company] doing? I enjoyed working with you on that project and would love to hear how it’s going.
On a side note, I’m looking for new clients to work with.
Can you connect me to any people or companies in your network that could use my services right now?
- Marco
2. Partner with agencies
Partnering with an agency is a great way to bring in new clients. I’ve used this exact strategy and built a partnership with an agency that sends me at least 1 new client per month. I also make sure the agency is larger than my consultancy, so I’m not competing.
I found agencies usually pass on work because:
The budget is too low
They have no interest in the project
They don’t have availability
They don’t have the required skills or expertise
Normally when an agency turns down a prospective client, they’ll refer the client to a new company in their network. That’s where you come in.
I reached out to a dozen or so web agencies with a personalized email offering to partner or take on any work they pass up. I received responses from about half, and set up phone calls with each to discuss further.
I would usually email the person in charge of business development, since they were focused on building relationships with outside vendors.
This is really another no-brainer, and chances are you already use job boards. If you don’t, bookmark all of these below and check them daily for new projects. This is probably one of the easiest ways to get new clients.
These boards include design, development, marketing, copywriting and miscellaneous jobs. Positions cover remote, full-time, part-time, contract and more, so there’s plenty of options.
Did I miss one? Post in the comments and let me know.
Indeed (try keyword + your location (or) remote (or) contract (or) freelance, etc.
If you don’t want to check these boards daily, you can subscribe to a service like Workshop (design and development only) or Working Nomads (remote only). They’ll email you the best leads from job boards daily (note that only some boards are included).
4. Follow up with lost clientS
When I say “lost clients”, I’m referring to clients you may have spoke with or sent a proposal to in the past, but didn’t win the business.
Go through your email and find clients you lost 2+ months ago. Send them a follow up email asking how their project is coming along, and if there is anything you can do for them.
This tactic is about being helpful and showing you care about the client. This can lead to a small project or even spark a new conversation about hiring you, if they are unhappy with their previous selection. If not, you’re still putting yourself on their radar and might see some referrals coming your way.
5. Follow up with your network
Browse through old email conversations with colleagues, connections and people you’ve spoke with in the past, who could be a fit for your consultancy. Follow up with each, asking what they’ve been up to and how you can help.
Asking how you can help the person, whether its giving feedback, advice, tips or doing a small task, can be rewarding, and it helps you build up relationships with the right people. Remember, if you go out of your way to help someone for free, they’ll likely return the favor and help you.
I followed up with an entrepreneur I met a few years back, who had recently founded a company. He asked for my feedback on his product and any advice I had. I hopped on a call with him to discuss, and he later hired my consultancy for some internal design and UX work.
6. Run an ad campaign
Facebook ads and Google Adwords are great ways to advertise your consultancy to prospective clients. Both platforms let you set a small daily budget for those that are cash-strapped, or want to test the waters.
I found Facebook ads easier to use than Google Adwords, which definitely has a steep learning curve if you’re new. PPC University is an amazing resource to learn about running effective campaigns, or check out Kudu, a service that will manage and run campaigns for you.
For visitors who come to your website and leave, you can use retargeting services like Adroll orPerfect Audience. These platforms allow you to track who visits your site, and lets you later serve ads to them via Facebook, Twitter, and other online marketing channels.
You can also try buying display ads from BuySellAds. However, there may be a higher minimum budget, depending on the sites and creatives you select.
7. Start blogging
Blogging is an amazing way to build relationships and become an expert consultant. My first blog post ever has gotten over 15,000 visitors, 50+ comments, hundreds of newsletter subscriptions, and has introduced me to some amazing people.
Start by blogging about topics that tie into your services, and will appeal to prospective clients. Peep Laja writes a blog about conversion optimization, which is filled with articles that help companies increase their conversion rates, and make more money. By posting quality content, Peep is viewed as an expert on conversion optimization, which helps him build an audience and generates new business for his consultancy.
The big question that comes up with blogging, is how to drive traffic to your posts. After publishing an article, I like to post it to GrowthHackers, Inbound, Reddit (find a subreddit for your blog niche),Hacker News, and my twitter feed. You should also email each company or person you mention in the post, with a note that you’ve mentioned them.
I also reach out to my network and send a link to people who I think might find my post interesting. This is usually enough to get the ball rolling and to get some traffic to the post.
Blogging takes a lot of time, especially since you need to do it consistently, for better results. Scripted is a great content writing service you can use to outsource your blog post writing.
8. Write an eBook
Write an eBook that can help solve a business challenge or create value for your prospective client. Marketer? Write an eBook on how to decrease shopping cart abandonment. Writer? Write about how compelling copy can help a business make more money. Designer? Write about howuser onboarding is key to getting customers to use, and later pay for your product.
Write the eBook and give it away for free or sell it on your website. If you give it away for free, be sure to capture emails in exchange for the book, that way you can build a list of prospective clients to market to.
9. Guest blog
Find blogs that your prospective clients read and ask to guest post on them. You should write about a topic that fits within the blog, but also something that readers will get tons of value out of.
Guest blogging is great because you can share your expertise and grow your brand by tapping into someone else’s audience.
Generating leads consists of finding prospective clients that could benefit from your services, and coming up with a plan to reach them.
In my previous post, I detailed the process I used to generate leads for a cold email campaign, which is something you can replicate right now.
There are also services that can do the lead generation and sales process for you, like Leadgenius,Hiplead, and GetProspects (shout-out to Scott, who happens to be a reader of the blog!)
11. Use Twitter search
Twitter search is a powerful way to find real-time tweets from people and companies looking to hire or that need help. You can find these tweets by using certain keywords and phrases like below:
Hiring a [your keyword here]
Looking to hire a [your keyword here]
Looking for a [your keyword here]
#hiring #yourkeywordhere
Be creative. Try different search phrases and you’ll discover some great potential clients and projects. You can use Warble to automate your searches and have them delivered to your inbox each day.
12. Network online and offline
Instead of sitting behind the computer all week, plan to go to a meetup or a conference, where your prospective clients may be mingling. If you go to conferences and meetups where all your competitors are, you’ll have a hard time finding people that need your services.
Online networking is important as well. Complete a LinkedIn profile with up-to-date information and work samples. Import your contacts and connect with as many people in your network as possible. Share your blog posts, website and other interesting content directly to your LinkedIn news feed.
Just like going to meetups or conferences that your prospective clients attend, join LinkedIn groups where they post. There are groups for every industry on LinkedIn, so this is an excellent way to get in front of prospective clients.
Answer questions, offer help, post useful content and you’ll not only grow your connections, but you might also land a new gig.
13. Be on demand
Share your expertise and skills on marketplaces like Clarity, Liveninja or Google Helpouts. These sites have a lot of people to choose from, so consider giving away a few free sessions, to build up your profile.
My colleague, Khuram Malik, built up his profile by giving away free calls to people in his network, which resulted in great reviews and referral business.
Create a course on Udemy to tap into a large audience of students and prospective clients.
Tapha Ngum wrote a course on Building and Selling a Niche Website From Scratch, which has thousands of students. Tapha made money from selling his course, and from people who reached out to hire him directly.
15.Productize your service
Productized consulting is a powerful way to create recurring revenue and get new clients. With productized consulting, you bundle your consulting services into “package” that the client can purchase for a monthly fee.
Best of all, you’re creating predictable, recurring revenue.
If you offer services like design, marketing, development, writing and so on, consider selling your offerings as a package that clients can purchase.
Here are some examples of productized consulting to get you started: Have another great example? Post in the comments and let me know.
You might already have a contact form on your website, but this is normally used by people who are ready to hire you, or say hello. Most of the time, a potential client will browse your website, then leave – without ever contacting you.
In order to establish trust and build up a relationship with visitors, you can try to capture their email by giving something away. Give visitors an eBook (as mentioned above), a whitepaper, a free 30-minute consultation or even a step-by-step guide to increase their conversion rates, in exchange for their email.
You can later turn these leads into paying clients through a drip email campaign or by contacting them to find out more about their company.
I recommend SumoMe, which easy to use and great for capturing leads.
17. Write a playbook
A playbook is a great way to attract new clients, as it provides detail on your process, how you work and how you can help the client.
The team over at thoughtbot have the best playbook I’ve seen to date. It covers their processes from design, development, sales, hiring, operations and more. It gives prospective clients an inside look at how projects get done at thoughtbot.
My consultancy has a playbook and you can also check out playbooks by Zurb and The Phuse.
A playbook is a powerful marketing tool, as well as a good “closer” to win new business.
18. Start coworking
If you work from home, consider coworking at least once a week. Coworking spaces are great for meeting like-minded individuals and becoming part of your local community.
You’ll build up strong relationships and be a go-to consultant for people at the coworking space. Most spaces also host events, meetings and conferences, which are great platforms for connecting with people and spreading your brand.
Find coworking spaces by Googling “coworking + your zip code”, browsing the Coworking directoryor by searching on the map at DeskSurfing.
19. Always offer advice and help
A long-term strategy to bring in new clients is to help people who are connected to your prospective clients. Offer ideas, intros, feedback, thoughts or help them in any way possible with their business challenges. This is a bit different than following up with your network, mentioned earlier, because its an ongoing process. You might not close a client or get referrals immediately with this strategy, but its a proven tactic to build relationships and win new business over time.
A friend of mine, Brandon Pindulic, uses this strategy to build relationships and get new clients. He helps out anyone who gets in touch, whether its giving advice, feedback or helping with some marketing stuff. Though he says this strategy is pretty taxing and can take up a lot of time, he’s landed big clients and received referral business just for helping.
20. Send a handwritten letter
If you’re looking to land a new client and really want to get their attention, try sending a handwritten letter.
Find the person at the company that is most likely to hire you. Write and send a letter that focuses on solving their problems, and also include an easy way to reach you.
This strategy is also great to use when following up with acquaintances, prospective clients (“hey it was great meeting you…”) or keeping current clients happy. A letter in the mail adds a nice personal touch and shows people you truly care.
You can write the letters yourself, or use services like Handiemail or MailLift to have the letters written and sent for you.
21. Piggyback on platforms
What do platforms like Shopify, WordPress and Drupal have in common? Besides being great content management systems, they are home to millions of customers who rely on these platforms to run their blog, website or store.
“Piggyback” on these platforms (and others) by tailoring your services to directly help their customers. For example, market yourself as the go-to design shop for Shopify stores, the Drupal experts or WordPress pros. Piggybacking on platforms is a proven method to tap into a large customer base, where help is almost always needed.
22. Utilize industry networking sites
Almost every industry has networking sites that bring the community together. These sites are an amazing way to grow your brand and land new clients.
I personally know several people who receive client inquiries from Dribbble and GrowthHackers, just for uploading work or engaging in the discussions.
23. Answer questions on Quora
Find questions on Quora in your industry, and write thoughtful answers. Fill out your profile and link to your website, so people can learn more about you.
Be sure to not just spam your website around Quora. Instead, build up relationships with people and be helpful. Millions of people search for answers on Quora (and most questions are heavily indexed in Google) which brings traffic and visibility to your replies.
You can start this strategy by answering 1 question a day, or a few per week. You’ll be amazed at the responses and relationships you’ll build up in the community.
24. Get press
To get press for your consultancy, you have to come up with a unique angle that would be appealing to reporters and their audience. Don’t pitch your services and company, instead act as an expert on a certain topic – increasing productivity, hiring employees, remote working, managing teams, etc.
HARO, PitchPigeon and Muck Rack are great resources for pitching the press (you can also go toProduct Hunt and search “press” to see tons of other tools available).
Coming up with your own story and getting in touch with the right reporters can be difficult. Try contacting local PR firms and offer your services in exchange for some PR work.
If you have a budget, you can hire someone with AirPR or use a service like Bite Size PR.
If you’re a marketing consultant, create a presentation on 10 growth hacks startups can use to get more customers. If you’re a management consultant, create a presentation on how companies can improve their workflow and processes.
The possibilities are endless, and creating an engaging presentation will bring in traffic, social shares and new leads.
26. Write a guide
Similar to the SlideShare tactic above, write a guide on a specific topic that you have expertise in.
Guides is a great place to distribute your guides, along with your personal network and on social channels. Creating a guide is proven way to drive traffic, capture leads and become an authority on a topic.
27. Write a case study
Case studies show prospective clients your results and success with a particular project.
A case study usually covers the client, challenges, process and results of a project or engagement. Ben Gran has written an in-depth post on how to write case studies.
These are some awesome case studies to help you get started:
Mark at Tiger Tiger told me a story about a local design consultant, named Justin, who took a controversial approach to land a new client.
Justin found a company in his home country of New Zealand, who he thought could benefit from his services. He then bought the crappiest beer in New Zealand and visited the company’s headquarters. He walked into the CEO’s office, placed the beer on his desk, and said, “this beer is like your website…it’s nice on the outside, but tastes like absolute crap.” After a discussion, the CEO agreed, and Justin left with a contract to work on the company’s website.
If you’re going to take a similar approach, make sure you don’t cross the line by doing something harmful or illegal.
29.Be extremely personal
If you’re replying to a job ad, or cold emailing, its a good idea to be personal to stand out against your competition.
I came across a post by Devesh Khanal, on how he landed a paid contract from a CEO in 1 week. Why was Devesh able to get the CEO’s attention and close a contract in just 1 week?
He made his email super personal.
Devesh recorded a screencast of the CEO’s website, and offered steps he could take to increase his conversion rate. The CEO was amazed by the effort Devesh had put into his cold email, as well as his expertise on conversion optimization, so hiring him was an easy decision.
This is one of the best examples of how to be extremely personal to win new clients. Clients are normally bombarded with emails from consultants that contain a bio and website link. Devesh’s approach is personal and captured on video, so its easy for the prospective client to understand his ideas.
A personal touch like this can be replicated in so many ways, whether its doing a redesign of a website, revising marketing copy or coding up a quick prototype. Being personal takes time, but its likely to help you stand out and close more clients.
30. Speak at industry conferences
Attending conferences is great, but you should also try speaking at them. Find conferences in your industry and reach out to an organizer about speaking. Pitch them on topics you’d like to speak about, and back it up with your skills, expertise, experience, website, blog and more.
This isn’t going to be for everyone, especially new consultants (or people afraid of public speaking), but its a great way to build up your personal brand and forge new relationships with a live audience.
31. Make creative business cards
Business cards can be an effective marketing tool, if executed properly.
Mark from Tiger Tiger hands out business cards printed on 600 gsm stock letterpressed, which are of high quality and make a great first impression. They cost 3 bucks a pop, but have helped him close some serious deals with companies.
When he gives these business cards to prospective clients (or people connected to his clients), they’re immediately impressed with the card quality, which is a reflection of his brand. They end up being shared around the office, at meetups, on social media and more.
Search engine optimization is a great long-term strategy to drive targeted traffic to your company website. You won’t see overnight results with SEO, but with a sound strategy in place, you can drive traffic over time and convert visitors into paying clients.
Here are some great guides to get started with SEO:
I talked earlier about partnering with agencies. Another strategy, is to partner with a non-competing company to offer your services as an extension of their business.
Find non-competing companies and pitch your services to them (as mentioned in #2) to form a partnership.
For example, my consultancy partners with a web development company that has no design or creative lead. I handle the creative direction for some of their projects, while they focus on the development. In exchange, I sometimes have projects that need development, so I use them as my development resource. Its a win-win partnership for both companies.
Your Turn – Choose 3
I’ve covered some great strategies that will help new and veteran consultants land more clients.
A lot of you will read this whole post, but never take action.
I want you to choose 3 strategies from the list and come up with a plan to implement them right away. Don’t make excuses – choose 3, make a plan, set some deadlines, and getting going.
Post in the comments the 3 strategies you plan to implement for your consultancy.
i thinks That's Enough For You.
Article Courtsey :Project Pulse
You can Start Discussion With ME Here On this Topic ? Disqus
Before Proceeding To The Article I will Recommend Do Follow Some Fixes. Go To https://gtmetrix.com/ .com Audit Your Website Perfor...
Subscribe
About Me
Welcome to The Techfist Blog
I'm Bharat Modi - I am hustler, entrepreneur, web designer, avid learner, hardcore YouTube digger and Hollywood movie maniac. Here is my blog To explore my minion thoughts before they reflect out gigantically and occupy my mind & peace...
